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Australian Made.
World Class.

Australian Made.
World Class.

For us, Australia’s sporting heritage means that we need to develop sports nutrition to allow you to perform at your best. To do this we focus on the following:
For us, Australia’s sporting heritage means that we need to develop sports nutrition to allow you to perform at to your best. To do this we focus on the following:

  

Products with proven benefits

Buying sports nutrition can be confronting. Long words, new concepts, complex science and contradictory messages can confuse.

Our starting point is to deliver products with proven benefits that will help you perform.

Gels & Chews – to provide instant energy to top up your bodies’ limited carbohydrate stores.

Bars – Whole grains such as oats and wheat provide slow release energy. This is why they form the basis of our sustained energy bars.

Electrolytes – minerals such as sodium, potassium and magnesium replace what is lost when you sweat.

    

taste is all important

We know the science – but our products are developed in the kitchen, not the laboratory.

Food should always be a pleasure not a chore – even if you’re 15km’s into a run or climbing a steep hill on your bike.

We think a lot about the Australian taste profile – this is why we have flavours you know and love – including Banana Bread; Apple Berry Crumble; Anzac Slice; Lemon Squash; Espresso.

  

We provide exceptional value

Sports nutrition can be expensive. But “expensive” doesn’t mean “better”.

We focus on “value” – the best quality products, at the best possible price.

This is how we do it:
  • Our products are made in Australia. We don’t spend a fortune shipping product from the other side of the world.
  • We don’t sell everywhere. We operate in efficient distribution channels.
  • We pack our own orders, so we can provide great value bundles.
  • We support local events and athletes – but we don’t spend millions on sponsoring athletes and teams.

This approach allows us to invest in product quality – to deliver world class products at great value.

  

  

We uphold the highest standards

You can be confident when consuming Winners products that they have been manufactured in high quality facilities and been tested by independent agencies.

All Winners energy gels are tested by HASTA – Australia’s largest independent sports drug testing laboratory – to ensure they are WADA-compliant.

HASTA™ used under licence

Our energy bars, gels, chews and electrolytes are made in Australian factories with the highest quality certifications – British Retail Consortium, HACCP and TGA approved.